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This is different for Tamil, Telugu and Malayalam films, where 70-80 percent revenue comes from within the state and the rest is outside,” Pillai explained. For the Kannada industry, 95-98 percent revenue comes from within the state. "There is a huge market for content in alternate languages – for instance in Hyderabad for Tamil films Malayalam cinema is now popular all over in multiplexes in Gujarat. He also pointed out that “regional content (Kannada films) in Karnataka is only one-state-driven while other regional cinema has travelled to Mumbai, Delhi and other cities”. Pillai believes that the only way forward for the industry is to make it big globally. The industry, which churns around 300 films every year, does not have a big market. He had said that even though the success rate of Kannada films is less but the industry should keep focusing on making good films. He also pointed out that “ticket rates of Telugu films are higher in the US – while the ticket of a Hindi film costs $10-$12, a ticket for a Telugu film is for $20”.Īt the recently concluded Bengaluru International Film Festival (Biffes) 11 th edition, Karnataka chief minister HD Kumaraswamy had asked the members of the Kannada film industry to submit a list of the various problems faced by the industry with possible solutions. People who migrated from Andhra Pradesh and Telangana, the two Telugu-speaking states, have created an opening there,” Pillai added. Then comes Telugu because it has got a very big audience in the US. Tamil has the biggest overseas market because it is spread evenly across the globe. “Kannada has got a market only in the US. Similarly, Tamil has huge market mainly because of Sri Lankan Tamils who have grown up watching Tamil films and who have migrated to the US or Canada and their population is huge there.” This is because more number of Telugu people are there. Elaborating on this, Pillai said, "The overseas market is for content in these languages is huge because the Telugu film industry is as big as Bollywood in America. He explained that Tamil, Telugu and Malayalam films are bigger “because of a large number of consumers of content in these languages overseas".
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